This coming from the guy who hangs from a drone in a Santa suit. Let’s be clear…bad ideas are easy and cheap. Good ideas are difficult and expensive. Everybody may have ideas but knowing the difference between the two types is for a rarified few. Stop thinking that the success of an idea is all about the execution. Execute on crappy ideas and you get just that…crappy results. Evaluation and determination of the value of an idea is as important, if not more, as the execution of said idea.