There’s a challenge all writers encounter at one time or another (and for many of us on a frequent basis) and that’s the lack of…

There’s a challenge all writers encounter at one time or another (and for many of us on a frequent basis) and that’s the lack of inspiration to write. It’s not that we don’t want to, far from it, but nothing comes to mind that fires our spirit and compels us to put words to paper. When writing content personally as well as professionally the dilemma is different but similar.

Professional content always has an underlying objective. In situations where the spirit is not moved you can fall back on the old standards of the Top Five Reasons and Ten Things You Didn’t Know tropes. It’s a cheap way to crank out some copy but those kinds of link bait titles will get you the clicks you were hoping for. Personal content is different. You want it to not only be read but also to have an impact. There is more invested in the text because it is just that, personal.

How do you write when you have nothing to say? Ironically enough, when you think you have nothing to say is typically when you have the most to say. It’s not a matter of content, it’s a matter of having something stand out enough to warrant the effort and prime the stream of consciousness. What do you do when you want to write; when you can feel that tickle at the back of your head saying, “Why aren’t you writing?”